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Thread: Define impressions and CTR

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    Active Member sylvia is on a distinguished road
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    Dec 2013
    In Web advertising, the term impression is sometimes used as a synonym for view , as in ad view . Online publishers offer and their customers buy advertising measured in terms of ad views or impressions. Since a single Web page can contain multiple ads (depending on its design), a site usually registers more ad views per unit of time than Web pages per unit of time. ( Hits is the term for any requested file, including each of a page's images. Although hits are of interest for traffic measurement purposes, they have no significance for advertisers.)

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    Full Member josephinek is on a distinguished road
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    Feb 2014
    when a user views your advert on web page is called as impression.

    CTR is the percentage of users who clicked on an advert or hyperlink vs the number that saw it and took no action.
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    Full Member jayanta1 is on a distinguished road
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    Mar 2014
    The purpose of click-through rates is to capture customers' initial response to websites. The page click through rate (CTR) is the number of ad clicks divided by the number of page views.
    Page CTR = Clicks / Page views

  5. #5
    Active Member guptaabhijit318 is on a distinguished road
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    Dec 2012
    Impression: It is the number of time your ads appear in Search Engine Result Pages. when someone search from your targeted keywords.

    CTR: It is the percentage of ad clicks divided by the number of page views.

  6. #6
    Active Member iagree is on a distinguished road
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    Nov 2012
    Online advertising CTR[edit] The click-through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.

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