Two way linking-A two way linking or reciprocal linking is a mutual link between two objects, commonly between two websites to ensure mutual traffic.
Three way linking-A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two. A reciprocal link exchange that is so popular today among webmasters is mostly a two-way linking.
One Way link Building Contains Free Links means you are submitting in directories, classifieds, forums, social bookmarking websites.
Two way Link Building Contains Link Exchange its also a part of link building, but the main thing for two way link building is placing a link of another website at your site.
3 Way Link Building helps you build links while avoid reciprocal link building and other types of penalties resulting from it.
They way it works is that you give Website 1 a link to Website 2.
Website 2 gives a link to Website 3.
Website 3 then gives a link to Website 1.
In the end, 3 websites have links to each other, and yet none of them are reciprocal.
Google will not penalize you for using this method, as long as all the sites are somewhat related.
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